founder and director

Amy Elworthy

“I am passionate about developing talent and believe that everyone has the ability to create positive change. Having spent many years learning how to develop and engage people in an organisational setting, I’m deeply committed to helping people achieve their potential and accelerate their performance through coaching. I’m also on a mission to support professional women grow, advance and thrive in their careers and to develop the female talent pipeline. I would love to see more female leaders and more authentic and diverse leadership within organisations today.”

Amy has a post graduate, Level 7 ILM qualification qualification in Business Coaching from Chester University which provides accreditation with the International Coaching Federation. She is an ICF credentialed coach, and has been awarded Professional Certified Coach (PCC) status. She is also a member of the National Council of Psychotherapists and the Chartered Institute of Personnel and Development. Amy is an MBTI, Hogan and EQi-2.0 practitioner and is CIPD qualified with over 20 years experience in talent management, coaching and leadership and performance development. She is also a trained mental health first aider which complements her work around resilience and wellbeing.

Amy’s experience includes working in large corporate environments including management consultancies, retail and banking as well as in media businesses such as advertising agencies.  She has worked for companies such as Accenture, Tech UK, Royal Bank of Scotland, HBOS, Halfords, Symphony Retail and The Red Brick Road and charities such as The Brilliant Club and Meningitis Now. She also does volunteer coaching work for the NHS.

ACC Associate Certified Coach


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